How does consumers' perception influence brand equity Essay

How does consumers' perception influence brand equity - Essay Example Advertising and marketing is all about conveying a single, unified message down to the target audience in a manner which meshes along well both with the client’s budget as well as the aspirations and expectations of the people for whom the brand is being marketed or advertised. It is formed on the basis of psychological and physiological movements which are studied by the advertising and marketing people so that the client (the company people) also remain happy and their business flourishes in the longer run. However, to get this very message down to the intended people is not an easy job to start with. It needs to be very targeted, precise and significant for them in order for them to take notice and understand that the particular brand connects with them in the best and most easiest of manners possible and hence they should be the ones to buy it for themselves and for this reason satisfy their need or even please themselves more than they had already expected.It is a sure to ugh job for the people who have to extract the perfect message which needs to be sharpened again and again before it actually gets down to the right kind of people who will make the actual purchase and therefore the product will be sold in the end. However, on the flip side of the coin, this requires selling the product or the brand in the mind of the consumer before he actually decides to go and buy the very same. This is refereed as the pre-selling stage and advertising has got a lot to do with it.

Human Resource- Succession Planning & Strategic International HRM Essay

Human Resource- Succession Planning & Strategic International HRM - Essay Example Soft competencies, is what the organization needs to focus on. Because of the highly volatile business environment, skill needs change rapidly, making it imperative to focus on soft competencies. Employees should be evaluated based on their capabilities to solve complex issues. The company should focus on long-term succession planning so that any emergency replacements are automatically taken care of. Competencies are groups of related behaviors essential for successful performance. Because of the global operations, the organization needs managers competent with general mobility skills and knowledge. This would ensure managers are effective in group processes, possess the necessary communication skills and are ready to adapt to the changing business needs and environment. Other general competencies that would facilitate success in the global economy include the ability to build a cohesive team and the competency to encourage and motivate employees to accept change. This requires developing a talent management culture within the organization so that talent when recognized should immediately be tapped, trained and developed. Talent management should best be left to the HR personnel as they are professionals and are aware of the benefits and pitfalls of succession planning. They are better positioned to identify gaps between current competencies and those that may be required in the future. To identify talent gaps, more sophisticated rating system should be used. Once high-potential employees have been identified they should be provided with developmental opportunities and experiences. This is strategic replacement strategy where formal identification follows training of successors. In addition, comprehensive job profiles for managerial position would attract the right candidates. The organization should also focus on rewarding loyal and hardworking individuals as this serves to enhance