Case Study 2 Assignment Example | Topics and Well Written Essays - 500 words

Case Study 2 - Assignment Example This can be achieved through advertising an attribute of the brand in the form of a campaign. According to the case study, Cingular used Virtual Laguna Beach in order to promote the aspect of communication. This aspect acted a form of promotion which comprised of information from diverse social events. Through these interactions, the users received bonus rewards including VoIP access, cell phone animation and skins for instant-messaging players. On the other hand, Pepsi increased their in-world skills through publishing an in-world ‘zine that offers new areas in the world. This has enabled users to rack up MTV dollars for the Pepsi-branded items and other in-world purchases (Klaassen, 2007). Lastly, Secret extended its campaign through virtual booths whereby avatars aired some of their secrets for a chance to win a virtual cash prize. This case study also highlights that this scheme does not have a business model. However, the MTV network has a plan to charge for its integration into Virtual Laguna Beach. This case study also reveals brand interaction should entail a reward especially in the virtual world (Klaassen, 2007). This is because most visitors in Virtual Laguna Beach are usually exposed to these brands hence; they interact voluntarily just like in the real world. The second case study talks about the Bank of America. In most financial services that are provided all over the world, online banking is considered as a major breakthrough in the innovation sector. In 2005, the Bank of America came up with a different and radical product which broke the paradigm. Scholars assert that the online banking service concept is used to solve some of the contemporary banking issues. For example, it enables consumers to open new accounts. This concept operates in a peculiar manner such that when a consumer buys anything using the BoFA Visa Debit Card, the bank usually rounds off the figure to the nearest buck and